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The Need

We face big, complex issues:
Technological transformation, Climate change, Protecting the world’s natural resources, The rise of the gig economy, Brexit and the UK’s position in the world, Housing, Social mobility and inequality, Economic development, Healthcare provision, Education and training, Geo-political tension and conflict.
We need to respond to these challenges brilliantly to maximise our chances of success and well-being, now and in the future.

Is our response brilliant enough? The Campaign believes that it is not.

The Campaign believes that we risk making too many bad decisions, that don't have the respect or support necessary for successful implementation.
Combined with diminishing levels of trust in people and information, we risk ending up with a society that is not as healthy as it could or should be.


The Campaign is working to improve our approach to national decision-making, so that we have respect and confidence in the decisions taken, and so that we have trust in our key national influencers and decision-makers.

The Campaign

  • is a not-for-profit company, limited by guarantee
  • is apolitical and impartial
  • advocates a principles-led approach
  • is concerned solely for the quality of process and outcomes
  • does not take positions on specific issues and challenges.

First steps

Developing The Principles

The Campaign is developing a set of Principles. The Principles will provide a common standard and framework that influencers and decision-makers can commit to and apply when tackling complex issues and challenges.
The Principles are currently in draft form, with the aim of developing, finalising and publishing them in December 2018. They will be developed by:

Getting input from a range of potential users and audiences, including The First 5,000.
Voice record
Piloting and testing the Principles in real-world situations.
The First 5,000

The Campaign aims to launch officially in September 2018. The draft Principles will be sent to about 5,000 key influencers and decision-makers including:

leaders of:
major businesses
media organisations
trade unions
professional and public bodies.
other key individuals within civil society.

This activity will be backed up by a media campaign, across traditional and social media, to raise awareness with the wider public and to build pressure on The First 5,000.
They will be encouraged to:
1. Register support for The Campaign
2. Comment on the draft Principles.

The Campaign needs
your Support

Register support

The bigger the support, the louder the voice, the greater the impact.

Provide feedback

The Campaign needs your feedback on the draft Principles, as well as on The Campaign itself.

Spread the word

If you support The Campaign, please tell people about it and encourage them to register their support.

Raising funds

The Campaign is crowdfunding. We are seeking to raise at least £35,000 by 12th September to deliver the first steps. Please support The Campaign!

Days left: 0


From Autumn 2018 onwards, The Campaign plans to:
Increase public awareness of The Campaign.
Build pressure on The First 5,000.
Identify and engage The Next 5,000.
Finalise and publish The Principles.
Develop a ‘kitemark’ and assess and report on the application of The Principles by individuals and organisations.
Develop and apply tools and techniques to facilitate and support the application of The Principles.
Engage the next and coming generations by developing and delivering programmes and courses in schools and universities.
Act as an advocate for the availability and accessibility of quality information.
Over time The Campaign will look to explore the potential to expand the application of The Principles internationally.

The Principles

The draft Principles are based around three core areas: People, Process and Information.

Identify and agree key stakeholders
Recognise common ground where it exists
Listen to and respect the views of others
Understand the rational and emotional sides of the debate, for participants and audiences
Do not use poor quality information or present information out of context eg. cherry picking to suit a particular point of view
Take ownership of the overall health of the process
Is it as brilliant as it could be?
Hold yourself to account as a participant in the process
How well am I doing?
Key stakeholders agree the process of dialogue, debate and decision-making
Ensure effective communication of that process to all key audiences
Assess impact:
Over short, medium and long-term
For all those involved and affected.
Key stakeholders agree sources of, and to use only high quality information ie. accurate, valid and relevant
If high quality information is not available, identify what is required and plan to develop it
Ensure that the information is available and accessible to all key audiences.
The Campaign needs your feedback
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The Campaign


RT @fp2p: Hi tweeps, trust is vital to social contracts, but has been eroded btw leaders and the public (politics, corporates, even media).…